The 55-year-old Buick logo is getting a vintage facelift starting with the 2017 LaCrosse. The new – or, rather, old – insignia will be a return to the classic look of one of the world’s most classic car companies. All Buick models will be sporting the new look by 2018, so the 2017 LaCrosse won’t be lonely long.
The 55-year-old Buick logo is one of the most widely-recognized corporate symbols in the modern world. As legend has it, the tri-color (red, silver, and blue) shield crest was developed in the 1930s based on a description of the Buick family ancestral coat of arms found in an 80-year-old book. Sounds like the start of a bad Indiana Jones film, or at the very least a bad treasure-hunt kid’s movie, but it’s really just Buick’s logo history.
Buick has been experiencing a widespread return-to-greatness these past few years, and soon there will be a bold, elegant symbol of proof of this on every Buick.